Wednesday, 8 June 2016

Ariana Grande Problem Ft Iggy Azalea Case Study

Ariana Grande Problem Ft Iggy Azalea

Synopsis-The video was bases around the theme of relationships and that without a man she has one less problem in her life.
Performance theme- This video was meant to be a dance video due to the to the BPM of the song being fast and constant cutting between Ariana Grande and Iggy Azalea dancing.
Target audience- Due to the mise-en-scene that is used in this music video shows that it is targeted at pre-teens around the age of 13+.
Location- The location of this looks like it was shot in a warehouse and with a green screen as we can see some video effects edited around the musicians showing the work of post editing to cause the ripple effect around the musicians.In addition the warehouse is used as they have sets in which a certain part of the video is recorded e.g. the moped scene was shot in a different location in comparison to the rest of the video.

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